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We’re learning that life is full of all kinds of unforeseen hurdles! When we learned that a fellow zero waste shop had created a trademark that necessitated us changing our name…we were bummed, to say the least. We kicked ourselves a few times for not trademarking sooner, but lesson learned. We considered our options and decided that we were up to the challenge of leaping this hurdle, but we didn’t want to leap it alone…we wanted to have all of you right alongside us to leap over it together. We built this shop with the intention of building community around a shared desire to do whatever we could to help the environment. Our aim has been to provide YOU with the resources your need, so why not let YOU name us too???

We have now come to see this as an opportunity to reevaluate what ‘zero waste’ means to us, as it is a completely aspirational term, unachievable by even the most steadfast of zero wasters. Nor does it convey all that we hold dear. So what are we all about? We want the shop to serve, among other things, as a demonstration of a life lived with deliberate, conscious consumption, a place where you can use your dollar to vote for products made more ethically, sustainably and circularly. We want to serve as a symbol that, as a community, we can tackle the environmental crises through our daily choices that help to avoid single use plastics and a lifestyle of disposability. There is an alternative way of living and we want to serve as a resource for how to implement this enormous cultural shift into our everyday lives. We believe we can come up with a name that will embody all of these lofty goals, but we can’t do it alone. We need your help and believe that you, our amazingly supportive community, are just the folks we need.

Thank you for the support you have provided us along this journey. We can’t wait to see where the road takes us next!


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